| INTRODUCTION ENTRY PROCEDURE & RULES JUDGING PROCEDURE & CRITERIA WINNERS WINNING CAMPAIGNS | ||
| PROCEDURE JUDGING CRITERIA SCORE JURY MEMBERS |
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| Chair of 2010 jury | Company/Biography | |||
| Renate Vogt | Owner Friends4You | |||
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Managing Partner at Wijsman BV, Netherlands. | |||
| Belgium | ||||
| Bruno Vandemoortele | Marketing Manager, Sanoma Magazines | |||
| Stephan Smets | Managing Director, NBBDO | |||
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Stephan is not only board member of the IMCC but works as Managing Director for brand activation agency NBBDO. His experience in Marketing is profound as he became co-founder and managing partner of N’Lil, a sales promotion agency, after having worked as a Product Manager for instant drinks at Nestlé Belgilux S.A. Furthermore, Stephan is at present President of the ACC Expert Center Brand Activation. | |||
| Jonas De Cooman | Marketing Manager, Cola Light | |||
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Passionate marketer from the heart, with experience at Unilever & Coca-Cola in both the Netherlands & Belgium, and entrepreneur in his mind, with his own non-profit start up ready for take off: www.youbridge.org, Jonas has studied Bio-Engineering to understand the interaction between heart & mind and holds a Masters degree. | |||
| Sylvie Quertainmont | Marketing Manager, Alken Maes | |||
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Sylvie has 17 years of marketing experience in Belgium, mostly in the food and beverage category FMCG. She worked for Nestlé for 9 years after leaving for Pepsico where she stayed for 7 years. Today, she is working as Marketing Manager for Alken-Maes, famous beer brand in Belgium. | |||
| Jean-Michel Stichelbaut | Chief Editor, Pub Magazine | |||
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Since 1990, Jean-Michel Stichelbaut (63) has been Chief Editor of PUB Magazine, a publication dedicated to advertising, marketing and media and edited by Wolters Kluwer Belgium. He joined the group in 1979 as editor for other publications of WKB, in the area of social law and transport. Jean-Michel graduated in journalism and communication from the “Université Libre de Bruxelles”. |
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| Ine van Dongen | Director, 360° ACADEMY | |||
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Dutch-born Ine van Dongen studied and has lived most of her life in Brussels. After graduating as a translator, she started her career as a copywriter, and worked at several local and multinational ad agencies including BBDO, Lowe and Publicis, winning many awards for creative copywriting at the CCB Awards, Clio Awards etc. In the 90s, she started her own company, Ursus, and soon moved to journalism as a freelance writer, to finally become Chief Editor of Media Marketing Magazine. A couple of years ago she started 360°Academy, organising seminars for 360° communications and marketing congresses. She still writes for Media Marketing Magazine as well as for several travel & wellness magazines. |
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| Czech Republic | ||||
| David Cermák | CEO, Momentum McCann | |||
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David is CEO of Momentum Prague, an advertising agency (part of McCann Worldgroup in the Czech Republic) focused on integrated campaigns supporting clients’ sales. Prior to joining Momentum in 2008, he was founder and co-owner of a leading local agency in Prague. During his 18 years in the advertising industry, he has worked for more than 100 clients from many different business sectors in the Czech Republic. David holds an Executive MBA degree from Thunderbird School of Global Management based in Phoenix, Arizona and MBA degree from CMI ESMA Barcelona based in Prague and Barcelona. |
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| Jan Patera | Journalist, Marketing & Media Magazine | |||
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For two years, Jan Patera has been working as a journalist at the leading magazine focused on marketing in Czech Republic, Marketing & Media, published by Economia. One of his key issues is sales promotion and FMCG marketing. Previously, he worked for Czech public radio stations and the German foundation Hertie Stiftung. He also spent two years in Germany and has done an Internship focused on multicultural relations and studied political science and media in Universities of Konstanz and Regensburg. | |||
| Petr Frey | Frey Consulting | |||
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Petr Frey is a licensed marketing consultant for Czech and European companies. He is specialized in company marketing communication (B2B, B2C), marketing audit, project management and selection procedures. Frey currently holds the position of Partner & Consultant at 4marketing, a company that provides consulting and marketing solutions for small and medium organisations. Petr Frey has held management positions at international advertising and marketing companies (BBDO, Draft Prague, FCB Prague or the Czech Marketing Association Institute) and is the author of the bestseller Marketing Communication: The Best of New Trends. In 2006, Frey received the “Dolphin” Award for best marketing consultant at the Marketer of the Year Awards. |
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| Graeme Murray | Independent Brand Consultant, Prague | |||
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Graeme has 14 years experience in brand and brand response planning at TBWA (Amsterdam), Euro RSCG Direct (London), Bates (Hong Kong and Thailand) and Leo Burnett (Thailand). Since May 2006, he works as an independent brand consultant based in Prague. He is also Associate Coach with the brandgym, an international brand coaching network based in the UK. |
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| Marek Tesar | Managing Director, Mather Activation | |||
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Marek Tesar has been in the field of integrated communication for more than 14 years. He participated in the establishment of Ogilvy Promotional Campaigns Czech Republic (today’s Ogilvy Action) in 2001, and in 2005 in the establishment of Mather Group Czech Republic. Lately, he has concentrated on sport marketing where he has realized big sport projects/events such as Jizerska 50 (cross country race, the biggest winter event in the Czech Republic), Primatorky (regatta), Swatch FIVB World Tour in Prague (beach volleyball). During his time at Ogilvy Promotional Campaigns and Mather Activation, Marek has realized communications projects for many prominent local and international clients such as Coca Cola, Ceská pojištovna (Czech Insurance Company), Procter & Gamble, Telefonica O2 or Energy provider CEZ. Marek shares his acquired marketing skills at the university where he gives lessons in sponsorship. At the same time, Marek is the Vice Charmain of the iBTL, Council of the Czech Association of Communications Agencies. |
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| Marek Rídký | Underline | |||
| France | ||||
| Eric Vaubourgeix | Président Directeur Général, Meura | |||
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After having worked as Marketing Director at FINAREF and then at Banque Populaire, Eric is working as President General Director at the agency Meura since 1992. Between 2000 and 2006, he has been President at the AACC where he is today the Vice president as well as the commission delegate for formation. Moreover, he is currently Vice President of UFMD and IEMD. | |||
| Catherine Michaud | CEO, Agence XL | |||
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Catherine has started her career by working for Tequila, an agency which is part of TBWA and specialised in Marketing services. In 2002, she became president of the \FKGB agency specialised in the sector of entertainment. Two years later, she joined the group High Co, expert in distribution, in order to become president of the agencies of marketing services within the group. En 2009, Catherine returns to Tequila to become vice-president and one year later, she started her own agency \XL which is integrated in the TBWA group. She is actively involved in the AACC, the French association of communication agencies and is today vice-president of the AACC in charge of the delegations’ animation and coordination. | |||
| Georges-Eric Armand | CEO, OgilvyAction | |||
| Germany | ||||
| Claus Vogt | Managing Partner, WVP | |||
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As Managing Partner of the wvp advertising agency in Stuttgart, his responsibilities within the agency include customer consulting, strategy/concept design and trade marketing. After completing studies in business administration and advertising, he started his career in industry. His time as advertising manager for consumer electronics at Interfunk (BtoB and BtoC) laid the foundations for the core skills and knowledge that he has built on over the years. His long and varied experience in both industry and agency work have helped to make him an expert in the development and commercialization of successful campaigns and concepts for specific distribution channels. |
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| Heiner Prignitz | Managing Partner, Pro Concept | |||
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Heiner Prignitz has a diploma in economics from the University of Cologne. He has gained extensive work experience at Grey Düsseldorf and R.J.Reynolds. Since 1995, he is one of the two CEOs at pro concept marketing. |
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| Peter Dräger | Managing Director, FREY.G2 | |||
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Peter Dräger has been managing director at FREY.G2 since 2000. In addition to classical POS marketing, one of his main working areas is marketing for B2B customers. On completion of his studies, he joined FREY.G2 as trainee and quickly became familiar with all areas of work in a modern agency. He later assumed the duties of Account Director and Management Supervisor, before being appointed to the company management. Numerous national and international awards are testimony to the quality of his work for a wide variety of clients of FREY.G2. Peter Dräger certified category manager by ECR/GS1 Germany standards and author of several specialist essays. He has also presented several series of lectures on the subject of POS marketing and is furthermore teacher of POS communication and trade at the technical college Fachhochschule Düsseldorf. On a national and international level he is active in various communications associations - including his role as Vice President of POS Marketing Association e.V. (POSMA) and Germany's representative on EACA's Integrated Marketing Council. |
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| Michael Kehm | Marketing Director, InmediaONE GmbH | |||
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Michael Kehm (born in 1973) has over 10 years of experience in brand communication and integrated marketing communication. Since the beginning of his career, he has worked in different positions in advertising agencies and companies. For the last seven years he has worked as Head of Marketing and Salesmarketing at Kabel Deutschland GmbH in Munich, Germany. Today he is marketing director of inmediaONE GmbH and also responsible for wissenmedia GmbH. |
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| Sigrid Bachert | Commercial Marketing Management, Projekt Bachert | |||
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Sigrid Bachert provides specialist consultancy services such as marketing consultancy and commercial management consultancy to the drinks industry including spirits, beer, wine and non alcoholic drinks. Her clients are international top brands as Campari, Absolut Vodka, Russian Standard Vodka, Schweppes et al. Sigrid has 15 years experience in the Consumer Goods & Media/Entertainment Industry, extensive experience across strategic brand management and marketing mix (Brand Strategy, ATL, BTL, PR, Sponsorship, Online). She has worked across a range of product industries and major brands including premium spirits, premium consumer electronics, national TV-Channel, premium household goods. Furthermore, she has extensive international knowledge with regards to European and American companies. |
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| Ingo Nassau | Managing Partner, Kompass Marketing and Sales Promotion GmbH | |||
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Ingo Nassau started in 1993 as a shareholder of TAS Agentur GmbH. He became the managing partner of TAS Agentur GmbH in 1995 until 2003. Since 2001 Ingo is a member of POS Marketing Association e.V. and in 2003 he became president. In 2003 he started as a managing partner of Kompass Marketing & Sales Promotions GmbH. |
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| Greece | ||||
| Agathi Plota | Managing Director, Tribal DDB Athens | |||
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Agathi has run the Tribal DDB office in Athens since April 2007, when Tribal DDB WW launched its business in the Greek market. Prior to this, Agathi was the Managing Director of Rapp Collins Hellas for 13 years. She worked several years for large Media and Broadcasting Corporations before she started discovering the fascinating world of effective and measurable brand communication through direct marketing. Agathi was Head of the Effie Hellas Organizing Committee in 2008. She has been a member of the Board of EDEE, the Hellenic Association of Communications Agencies (2000-2004). Since its formation in September 2009, Agathi is member of EDEE Digital, the Council for Digital Communication. |
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| Antonis Tsoulos | Managing Director, ARC Worldwide Athens | |||
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Antonis started his career in 1996 in EURO Advertising and then moved on to the Leo Burnett Group in 1998. He handled both local & international accounts, such as Philip Morris, Diageo & P&G and co-ordinated above & below the line projects. In 2007, he became the Managing Director of Arc Worldwide Greece. Antonis has a BA (HONS) in Business Studies & Marketing from Wolverhampton University and a Post Graduate Diploma in Advertising from Watford University. | |||
| Athena Micropoulou | VP Chief Growth Officer, McCann Erickson Athens | |||
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Athena started her career in advertising as an account executive at J.N. Leoussis Co. in 1986. She continued with McCann Erickson, DDB and Leo Burnett to return in late 2000 to McCann’s where she currently holds the position of VP, Chief Growth Officer. She believes that learning, exploration, experimentation and innovation are key to success while her motto is ‘’NOW OR NEVER’’. |
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| Christos Damalas | Managing Director, MSPS | |||
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Christos is currently chairman of the Integrated Marketing Communications Council Europe, IMCC, a part of EACA. | |||
| George Nikopoulos | Managing Director, Producta Direct | |||
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George Nikopoulos was born in Athens in 1960. He holds a B.S.SP in Communication Studies and a M.A. in Advertising and Public Relations from Emerson College Boston MA. He was Managing Director of TBWA Athens until 1999 and has been Managing Director of Producta Direct since 1992. | |||
| George Babaliaris | Commercial Director, Depend Ltd | |||
| Ireland | ||||
| Padraig Smith | Director, Marketing Network | |||
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Padraig Smith brings over 20 years experience to bear in the Promotional Marketing Business having worked across a broad range of clients in FMCG, Alcoholic Beverages, Services, Government and retail. Padraig has been actively involved in the Association of Promotional Marketing Consultants since its inception and was president of the European Promotional Marketing Council in 2004/2005. As Head of Magic, Padraig is actively involved in idea development. | |||
| Audrey Mulcahy | Managing Director, AM Marketing & Design | |||
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Audrey is a Marketing Consultant with over 16 years of experience both on the client and agency side in Ireland. She started her marketing career in AIB Bank and worked on their marketing communications activity for over 5 years. She then moved on to be Advertising Manager for Gateway Ireland looking after all their European and UK requirements. In 1999 she went to ‘the other side’ and was an Account Director in a below the line promotional marketing agency working on many major accounts including Heineken, Murphy’s International, Coors Light and Centra. She was Chairperson and board member of APMC (Association of Promotional Marketing Consultants in Ireland). She has been a member of the Judging Panel for the APMC Star Awards for the last 3 years. She is currently running her own Specialist Marketing Consultancy, AM Marketing & Design working with a range of clients from various sectors. | |||
| Rosemary Simmons | Director, Food Service Ireland | |||
| Sharon Colgan | Campaign Director, Love Irish Food | |||
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Sharon has over 15 years food marketing experience working both in the US and Irish markets. Her previous roles include Marketing Manager positions with 2 of Ireland's leading consumer food companies: Glanbia and Kerry Foods. She studied Food Marketing at St. Joseph's University in Philadelphia and holds a BSc and a MBA. Sharon created and now runs (on behalf of the member brands) the innovative industry led initiative Love Irish Food - a not for profit organisation that promotes buying Irish manufactured food and drinks brands to consumers. | |||
| Paul Miley | Principal, Miley Marketing | |||
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Having spent 15 years working in three of Ireland's leading marketing communications agencies, Paul opened his own marketing consultancy business in 2005. During his agency years, he worked with many leading international brands, such as British Airways, Coca Cola, Ford Motors, Nissan, AIB Bank, Bank of Ireland, Barclays, and Tesco. Typically, his role was Account Director, responsible for the overall devising and implementation of campaigns and maintaining Client relationships. During the last 5 years, he has worked with a wide variety of clients in Ireland, the UK and mainland Europe. His work today involves helping new businesses or brands, as well as handling marketing communications campaigns for established businesses. He is a former Chairperson of the APMC in Ireland, and still act in a consultancy role with this body when required. |
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| Italy | ||||
| Marco Gualdi | Partner and CEO, InventaCPM | |||
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Marco Gualdi is currently partner and CEO of InventaCPM, a leading Italian relationship and field marketing agency founded by him in 1987 and today part of Omnicom, one of the world’s largest communication Groups. He is also a lecturer and trainer for some Master Courses, a Board member of AssoComunicazione and q Past President of IMCC Europe. | |||
| Marzia Curone | President, Relata | |||
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Marzia Curone graduated in Political Science, discussing a degree thesis on “Measurement in Advertising Investment”. Marzia has also studied in the areas of Human Resources, Marketing and Privacy. She focused on relationship marketing, from Direct marketing to the CRM Business. She has been President of Direct Marketing Council of AssoComunicazione (Italian Agencies Association), for the last five years. | |||
| Daniela Radice | Creative Director, RMG:Connect | |||
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Daniela Radice can boast 360° communications' experience covering advertising, direct marketing, brand identity, in store, promotional and digital communication. Over the years, Daniela has worked on a number of brands putting into practice her 'barrier-free' thinking which has found ever more expression in the digital area, delivering intelligent strategic thinking combined with excellence in creative interpretation. |
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| Enzo Torre | President, Trandora Italia | |||
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Enzo Torre graduated in Political Science and has over 30 years of experience on both the company and agency side. The first part of his professional career developed within the marketing and sales department of major multinational corporations such as Kraft, Cadbury Schweppes and Johnson Wax. In 1987, he decided to become an entrepreneur and took over the majority stake of The Sales Machine, an international promotion agency. Four years later, he took over at field marketing agency Trandora Italia. As a Promotion Management teacher, he collaborates with Accademia di Comunicazione and other communication schools. | |||
| Franco Bondi | President, Quadrante | |||
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In 1996, Franco founded Quadrante, a digital agency which is today part of Banzai Group, a leading Italian group in the digital economy. He is still President of Quadrante and managing director of Banzai Consulting, the head company of the digital consulting area of Banzai Spa. In 2000, he also founded Jakala Spa with Matteo de Brabant, and he is currently partner and board member of Jakala Group, leader of the relationship marketing sector in Italy. Franco is contract professor at Bologna University and gives a seminar entitled: “The impact of new media on company organizations”. |
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| Pietro Masi | President, M3W | |||
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Since 2000, Pietro Masi has been a member of the the Communication Agencies Association in Italy. After many experiences in Milan, London and UK, he started the Italian based Web Agency M3W that he is currently running. | |||
| Valerio Asti | CEO, ADF&R | |||
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Valerio Asti founded, and has been managing partner of, ADF&R, a promotional and advertising agency, since 1986. He comes from a creative background. | |||
| Netherlands | ||||
| Reinoud Wolff | Marketing Manager, Heineken | |||
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After completion of his Business Economics studies, Reinoud worked several jobs as marketing consultant and coordinator before he became Brand Manager at Pernod Ricard in 2003. Since 2005, he gathered experience as Commercial Manager for Ben&Jerry’s in the Netherlands and as Business/ Marketing Manager for Unilever Benelux. Currently, Reinoud is working for the Heineken brand as Marketing Manager |
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| Henk Nieuwenhuis | Creative Director, Ogilvy Amsterdam | |||
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Henk joined OgilvyOne in 1999 and has been working online and offline on a large variety of local and international clients. He has taken part in many award winning direct marketing campaigns and loyalty programs. At Ogilvy Amsterdam he is creatively responsible for the one-to-one discipline. | |||
| Olivier Koning | Partner and Head of Account, Selmore | |||
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Olivier Koning is partner and Head of Account at Creative Agency Selmore in Amsterdam. He studied Economic Psychology at the Tilburg University and started his career in advertising as strategy planner. Before he started working at Selmore in 2006, he was CSD and partner at TBWA\NEBOKO. On accounts like Cup-a-Soup, Heineken, Bavaria and Van Gils, Olivier won over 6 Dutch Esprix awards and last year an IMC European Award Van Gils. |
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| Ben Imhoff | Creative director/partner, ETCETERA | |||
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Ben Imhoff is shareholder and co-founder of Etcetera and Van Wanten Etcetera. Imhoff is one of the top 15 most awarded creatives of the Netherlands. He was recently (2010) awarded with a golden and bronze Esprix award. In 2008 he was named ‘the action marketing man of the year’. On top of all this ETCETERA was nominated for 'agency of the year' in both 2008 as 2010. | |||
| Erik Jan Koense | Partner, &KoenseSeverein | |||
| Marcel Beerthuizen | Director General, SOS Kinderdorpen | |||
| Spain | ||||
| Blanca Piera | Art director/creative director, DoubleYou | |||
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A graduate in Advertising (UAB) and Graphic Design (Elisava), Blanca Piera is responsible for the art department at DoubleYou (communication agency in Spain). Many of the projects, she has been working for, have been recognized at the most important advertising festivals such as Cannes, Clio Awards, New York Festivals, London Festivals and One Show Interactive. | |||
| Oscar Prats | Vice Chairman, Bassat Ogilvy Group Spain | |||
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Oscar joined Ogilvy in December 1988 for the launch of Ogilvy & Mather Dataconsult in Madrid. This turned to be the leader company of database marketing in Spain. In 1996, he was promoted to General Manager of Ogilvy Direct Spain, now Ogilvy One. In 1998, Óscar Prats led the launch of Ogilvy Interactive in Spain. Since 2005, Oscar Prats has been Vice Chairman of Bassat Ogilvy Group, President of Bassat Ogilvy Madrid and Chairman of OgilvyOne Spain. | |||
| Alvaro Alés | Director General, Arena Andalucía | |||
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Spanish representative on the IMCC Europe | |||
| Oscar Coto | CEO, GMR Spain | |||
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Currently working as CEO at GMR Spain (one of the biggest groups of integrated marketing agencies in the world & part of the Omnicom Group), formerly known as Delfin Group, and where, during the last 9 years, Oscar has been occupying several management positions, first as General Manager and then as CEO. Earlier, he gained experience as Trade Marketing Director at Via Digital, Direct Marketing and Promotions Manager at Telefonica Móviles and Sales Director at Seur Dispatch. Oscar is a Graduate in Marketing and has a Masters Degree in Sales Management from ICAD and has attended the Senior Management program at the Omnicom University in Babson (Boston). |
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| Laura Blanco | Director General, MRM Worldwide | |||
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Laura Blanco is a graduate in Business Administration, with a major in Marketing and a minor in Finance by the Faculty of Economics, University of Buenos Aires, Argentina. She joined MRM Worldwide Spain as a Strategy Director in January 2007 and was promoted to Managing Director in mid 2008. Laura started her career in Buenos Aires where she held various executive positions in strategic/business planning and marketing within the finance, and media industries. She gained wide experience in new business development and strategic marketing. A large part of her professional training was done at the Bank Boston (one of the leading banks in the Argentinian market, 1987-1994) in areas of strategic planning and marketing. As New Business Director with TELEFE (number one Argentinian Multimedia Corporation, 1994-1997) she worked on the creation of non-traditional and complementary media business. Her first two challenges were Tele-Home, a start-up focus on DRTV, radio, mail shots and catalogues selling business and Latinweb, an Internet news service company. She moved to Spain in 1997 and joined CP Proximity as Client Services Director. She was part of the leading team that drove CP Proximity Spain to be considered one of the most creative and awarded Direct Marketing Agencies of the world for many years. In 1999 Laura took the challenge of creating CP Proximity Interactive Agency (1999-2003). In 2002 CP Interactive received the DMA Diamond Echo Award. Then she explored being independent Business and Marketing Consultancy until 2007 when she joined MRM Worldwide Spain. All over these years she kept teaching positions in Marketing Masters in two big Spanish Universities. |
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| UK | ||||
| Catherine Shuttleworth | CEO, Savvy Marketing | |||
| Ingrid Purcell | Client Services Directo, Chemistry Communications | |||
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Ingrid Purcell is Client Services Director at Chemistry Communications which is an award-winning integrated agency in the UK with clients including Premier Foods, SCA, Diageo, Orange, Kraft, Emirates and Aviva. At Chemistry Communications Ingrid oversees direct, experiential and digital channels ensuring campaigns are truly integrated, which is where her expertise lies. Her 14 year career spans both sides of the world, both agency and client side for organisations such as American Express and Universal Studies. Since joining Chemistry, Ingrid has actively raised the profile of Awards for her clients, highlighting the need to have strong creative ideas that link channels together, partnered with robust measurement tools – this powerful combination has resulted in numerous award wins including 10 Gold Awards for her clients in the past year. | |||
| Ken Spedding | Proprietor, Ken Spedding | |||
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Born in Hackney, London so is a qualified Cockney. He grew up at Northwood in Metroland, went to school in, not at, Harrow (the grammar school). He landed a job selling drugs in Bethnal Green for Allen & Hanbury which got him into advertising, then journalism, PR, more advertising, print sales and publishing to end up in 1970 joining the then US owned agency Marden Kane UK at Tattenham Corner as production director. He was part of a breakaway in 1977 that set up Masterguide and he left there in 1988, a year after it was sold it to Holmes & Marchant. With old partner Graham Morse, he launched the 10 million circulation magazine The Coupon Book, Britain’s first free standing insert, as a joint venture with Reed. After the end of his three-year contract, he was CEO of travel incentive company Flexibreaks. When it merged with the sales promotion division of publicly quoted company, Watermark plc, he was client services director for a few years before sliding, not very gracefully, into semi-retirement. Over the years he has written numerous features for the trade press and spoken at various conferences but and has just completed with co-author Colin Lloyd his first full length book, “Beyond Redemption – the first ever history of sales promotion” Along the way he has collected an ISP Fellowship and spent four years as an ISP director and four more as a sort of non-executive director of the Institute. Apart from writing this book he still gets paid occasionally as a marketing consultant as he likes to keep his hand in and the money is useful. Also he is better at it than he was at golf. |
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| Fiona Moore | CEO, Blue-Chip Marketing | |||
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UK representative on the IMCC Europe | |||
| Bob Suppiah | Director of Promotions and Partnership Marketing, BSKYB | |||
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Bob Suppiah, Director of Promotions & Partnership Marketing for BSKYB, is responsible for developing and implementing the promotional marketing strategy across the Sky Platform, individual Sky channel brands, programming equities and services in both the United Kingdom and Republic of Ireland. In the role, he has specific responsibility for managing all below-the-line promotional campaigns across radio, national/regional press, magazines and online including, brand partnerships, media sponsorship and experiential marketing for Sky. Additionally, he is Board Director at The Institute of Promotional Marketing and is also currently Chairman of the Radio Action Group at ISBA (The Incorporated Society of British Advertisers). Prior to this position, he held a number of key marketing roles at BSkyB in retail, brand, trade and the Business to Business division. He began his career, which spans over 18 years, working for Dixons Stores Group for 4 years in the head office within customer service, sales operations and marketing where he gained a thorough understanding of multiple retailing, direct advertising, POS and promotions. |
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| Paul Godwin | Planning Director, Positive Thinking | |||
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Paul Godwin is Planning Director with Positive Thinking in the UK and has served as a Board Director of the ISP for the past 4 years. At the ISP Paul has special responsibilities for Education, is a Course Leader on the Advanced Diploma in Strategic Thinking, and a Lecturer and Course Developer for the ISP Diploma since 1999. His career has primarily been spent in agencies, working initially as an Account handler and latterly as a Strategic Planner with blue chip clients in grocery, sports marketing, travel and financial services. Over the past two decades Paul has been working with cutting edge technologies and leading professionals in all areas of Direct Marketing and has a particularly strong data and insight driven philosophy. | |||
| Roz Cuschieri | Commercial Director, Warburtons | |||
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After graduating with a pure science degree Roz joined McVities (United biscuits) graduate training programme. Over five years she held various sales roles from Territory Manager to National Account Manager looking after both branded and own label accounts, the last one being Marks & Spencer. A move to Scottish and Newcastle in Edinburgh came next, where Roz spent a further five years in a trade/category marketing role – managing the ale and lager portfolio through all of the off-trade as trade marketing director. Roz’s career with Warburtons began in 1998 when she moved to the North West of England to set up the company’s category marketing department. After two years in this role, Roz then became Marketing Director, responsible for both consumer and category marketing departments, and joined the Operations Board. Roz currently holds the role of Commercial Director and is responsible for overall commercial strategy, including, from a sales and marketing perspective, the brand’s national expansion programme. Innovation and New Business Development are also part of the remit. Roz was appointed a Non - Executive Director at Marstons Plc in 2007. |
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