The IMC European Awards Jury consists of senior professionals representing a variety of communication and marketing disciplines from each of the country organisations.

Renate Vogt, Managing Partner of Friends4U is chair the IMC European Awards.

Renate has been actively involved in the communication industry for almost 30 years, both at client level (Henkel, Falke, C&A) and at within agencies (BBDO, Burnett, Ogilvy, Euro RSCG, Publicis).

As founder and managing director of successfull through-the-line agencies such as Cato Johnson, Promotional Campaign and MakingADifference, Renate helped generate the many awards, won for their inventiveness and creativity of “business building ideas” for many B2B and B2C clients.

In her spare time she is engaged in workshops, lectures and articles in order to share knowledge and to help people within the industry to extend their business creatively and strategically. 

Renate also teaches at several business schools and universities in the Netherlands, presents at congresses, writes articles in business magazines and is an active Board member of the several national and international industry organisations: DDMA (Dutch Direct Marketing/Sales Promotion Association); Board member Esprix (Dutch Direct Marketing/Sales Promotion Award institute); Board member European Education Programme.

Renate’s jury duties extend to not only being Chairperson of the IMC European Awards but also to being the Dutch jury representative for MAAW (Marketing Agencies Association Worldwide).